Happy 10th Birthday, iPod!!

Ten years ago this week, loyal Apple followers waited anxiously for Steve Job’s anticipated announcement… what new, cool and innovative product was Apple going to release next? Much to the dismay of many Apple loyalists, it was the iPod… What??

You see, at the time, there were already many mp3 players in the marketplace that did the same thing. They played music that you downloaded and they were portable. What was Steve Jobs thinking? In the opinion of many, the iPod was “not revolutionary”, “a bad fit”, and “without a future”.

Needless to say, 10 years later, the iPod continues to hold about 76% of the portable music player market share. Although there were already products out there that performed the same task, Jobs new that a product that was smaller, easier to use and nicer to look at would appeal to many. He, of course, was right.

Now in the water treatment world, liquid chemical products already exist that prevent scale and corrosion in boilers and cooling towers. These products do the job they were made to do. However, there is another way, one that is also appealing to many - the EnduroSolv® line of solid water treatment products. Because EnduroSolv® products contain the same proven chemistry as liquids, EnduroSolv® products also prevent scale and corrosion. However, EnduroSolv® products are significantly cheaper to ship and are safer to use and transport. Much like the iPod is to portable music players, EnduroSolv® products also have a smaller footprint, are easier to use, and make for a much cleaner and “sleeker” mechanical room when compared to the traditional 55-gallon drum of liquids. And, like iPods, EnduroSolv® solid water treatment products have been available for over ten years. So the technology is more than proven – with over 3,000 installations worldwide.

To learn more about EnduroSolv® solid water treatment solutions, please visit www.endurosolv.com.

Posted on behalf of Kathleen Collier

Simplicity!

In a previous blog, we mentioned that APTech Group recently held our Grand Opening Open House for our new manufacturing facility. It was a great evening and very well-attended! We had many people visit from all sorts of professional backgrounds. Once again, comments from the good majority of the people talking about EnduroSolv solid water treatment after comparing it to a 55 gallon drum were “this seems so simple, why doesn’t everyone use it”?!

I wish I knew the answer to that question! One thing is for sure, the acceptance of EnduroSolv Solid Water Treatment products continues to increase! With all of the benefits that come with using the EnduroSolv solid water treatment line, including no heavy drums to move, eliminating spills, no pails of chemicals to move, no drum disposal issues or no on site storage issues! If any of these benefits appeal to you, now would be a good time to see how EnduroSolv can make your water treatment needs simpler! Let us know and we can get you in touch with a distributor/partner in your area.

Posted on behalf of Todd Lee

APTech Open House

On Thursday, October 6, 2011, we hosted our Grand Opening Open House, an event celebrating our relocation to our new manufacturing facilities, in June, which significantly increases our production capabilities and provides room for growth in coming years.

As part of those festivities, we invited our 2010 EnduroSolv Dealer of the Year, Chad Brown of Water Treatment Services, Inc., Little Rock, Arkansas to join us. During a dinner meeting this week, I asked Chad what he attributed his company’s rapid growth with EnduroSolv solid water treatment chemicals.

Chad told me that there are two key components to his firm's successes:

1. He sells only solids, so he isn’t competing with a liquid product line.
2. When he introduces solids to a Prospect, he tells them that solid water treatment products are the new way to safely handle and distribute water treatment chemicals, and liquids are the old way!

Imagine that – why would anyone not want to move on to something that is safer, easier to handle and more environmentally friendly?

Posted on behalf of Fred Lattin