Friday, November 12, 2010

The Unknown… Fear It? Or Embrace It

In recent weeks, one of the key, ongoing discussions within our organization has been that of size and space requirements for APTech Group to continue to effectively and efficiently manufacture and distribute EnduroSolv® and other solid water treatment products. With the extraordinary continued growth and acceptance of the solid cooling tower and boiler water products that APTech Group manufactures, there will come a point in time where the existing manufacturing set-up will be insufficient. Many of these discussions focus on the ability to rethink and reorganize the processes we have and adapt them to the facility we currently occupy. And from there determine the practicality of continuing to conduct business in the current setting.

All this leads to lots of introspection and evaluating of what is done at APTech. The time, cost and overall effort to move APTech’s process would be a seismic event and has to be approached with the best possible plan in place. In the end it will be hard to make the move or at least make the decision to move. The current facility is familiar and constant … we know how to produce great product at a cost we know we can manage if we remain where we are. But often this fact is overridden by our intuition that we have to do something different, better. When do we make that leap of faith?

I believe there is a parallel in this decision to the decision of deciding whether a switch should be made to either solid cooling tower or boiler water treatment. Your intuition tells you that the solid products are better because of all of the benefits that they provide to your facility and staff but the incumbent treatment product is the familiar constant much like our current production facility is. While the switch to solid products may not be a seismic event like moving to a larger manufacturing facility or changing production processes, it is none the less a very critical decision to make a move to working with something that is a relatively new.

If you are interested in EnduroSolv® and solid water treatment products in general please contact us and let us tell you our story … hopefully it will help make your “move” easier.

Posted on behalf of Matt Horine

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