Friday, July 29, 2011

Can’t See the Forest for the Trees

We belong to a professional organization which hosts a “chat” room. Association members pose technical questions in order to get other members’ opinions on any particular topic concerning water treatment which they are encountering in the field. I am forever amazed at the way a question/problem is probed and dissected and discussed for days, ad nauseam-to the point of being over-analyzed for a question that has one or two simple answers.

Now I suppose this could be a direct result of the technical nature of the question and many times there are no clear-cut answers. However, it seems to me that the participants’ views become more important (hint: egos) than the actual problem solving-so much so that it caused a board member to resign.

In our world, we see much the same thing with our distributors’ acceptance of new technology such as EnduroSolv solid concentrate water treatment chemicals. The benefits and application of our technology is so simple that many seasoned veterans in our field fail to recognize the simplicity of what EnduroSolv is. Simply stated, we have taken proven chemistry technology that addresses water system problems in cooling and heating, and produced it in a form that makes it easier and safer to use.

If you would like to learn more about the simplicity - and effectiveness - of the EnduroSolv solutions, please visit the EnduroSolv web site or contact us.

Posted on behalf of Jim Heimert

1 comment:

  1. Matt,

    You misrepresent why I resigned from the Board of Directors of the Association of Water Technologies. My resignation had nothing to do with the AWT ListServ or any ego driven posts that I might have made there. It had to do with the AWT Board demanding that I take my Forum/Blog software, www.MissedPerceptions.com down or resign from the Board.

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