Friday, October 7, 2011

APTech Open House

On Thursday, October 6, 2011, we hosted our Grand Opening Open House, an event celebrating our relocation to our new manufacturing facilities, in June, which significantly increases our production capabilities and provides room for growth in coming years.

As part of those festivities, we invited our 2010 EnduroSolv Dealer of the Year, Chad Brown of Water Treatment Services, Inc., Little Rock, Arkansas to join us. During a dinner meeting this week, I asked Chad what he attributed his company’s rapid growth with EnduroSolv solid water treatment chemicals.

Chad told me that there are two key components to his firm's successes:

1. He sells only solids, so he isn’t competing with a liquid product line.
2. When he introduces solids to a Prospect, he tells them that solid water treatment products are the new way to safely handle and distribute water treatment chemicals, and liquids are the old way!

Imagine that – why would anyone not want to move on to something that is safer, easier to handle and more environmentally friendly?

Posted on behalf of Fred Lattin

1 comment: