Happy 10th Birthday, iPod!!

Ten years ago this week, loyal Apple followers waited anxiously for Steve Job’s anticipated announcement… what new, cool and innovative product was Apple going to release next? Much to the dismay of many Apple loyalists, it was the iPod… What??

You see, at the time, there were already many mp3 players in the marketplace that did the same thing. They played music that you downloaded and they were portable. What was Steve Jobs thinking? In the opinion of many, the iPod was “not revolutionary”, “a bad fit”, and “without a future”.

Needless to say, 10 years later, the iPod continues to hold about 76% of the portable music player market share. Although there were already products out there that performed the same task, Jobs new that a product that was smaller, easier to use and nicer to look at would appeal to many. He, of course, was right.

Now in the water treatment world, liquid chemical products already exist that prevent scale and corrosion in boilers and cooling towers. These products do the job they were made to do. However, there is another way, one that is also appealing to many - the EnduroSolv® line of solid water treatment products. Because EnduroSolv® products contain the same proven chemistry as liquids, EnduroSolv® products also prevent scale and corrosion. However, EnduroSolv® products are significantly cheaper to ship and are safer to use and transport. Much like the iPod is to portable music players, EnduroSolv® products also have a smaller footprint, are easier to use, and make for a much cleaner and “sleeker” mechanical room when compared to the traditional 55-gallon drum of liquids. And, like iPods, EnduroSolv® solid water treatment products have been available for over ten years. So the technology is more than proven – with over 3,000 installations worldwide.

To learn more about EnduroSolv® solid water treatment solutions, please visit www.endurosolv.com.

Posted on behalf of Kathleen Collier