Monday, February 13, 2012

Extending Our "Reach the Rep “ Program

In a January Blog, Jim Heimert discussed the need to educate more of our distributors' representatives on the benefits their customers will receive when making the change from a liquid water treatment program to one utilizing the same state of the art chemical technology in a safer, easier, more environmentally responsible form: EnduroSolv® Solids.

Expanding on this program, we have substantially increased our involvement and participation in many of the leading Facility Management organizations - such as ASHRE, ASHE, IFTMA, and BOMA to name a few. Our goal is to help our distributors carry the EnduroSolv® message through industry meetings, trade shows, lunch-and-learns, and the like.

By directly interacting with those managers that will gain the most by changing to a solid based water treatment program we anticipate substantially shortening the selling cycle through awareness.

Do you have an organization that you are actively involved in, and think we should be as well. Why not reach-out to us and let us know? We are always learning as well.

Posted on behalf of Fred Lattin

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