Friday, August 20, 2010

Ruminations from the CEO

We are extremely fortunate to manufacture a product that is increasing in acceptance, during these tough economic times. While other manufacturing sectors struggle for survival, we are experiencing a huge demand for our EnduroSolv™ technology and have seen production increase by over 30% this year. As a result, we have hired new plant personnel and staff people to keep up with this demand.

How is this happening? We’re offering a concept that is heads above existing technology when addressing safety, lowering the carbon footprint, and reducing worker exposure to corrosive chemicals now being used in the water treatment industry. Simply stated, we have taken existing technology, and produced it into a Solid Encapsulated form which makes it easier, safer, and greener to use-all without compromising performance. Coincidently, the industries that are especially interested in our technology are those that are still maintaining – and in some cases, growing their economic posture: Healthcare, Education, Food, and Government (facilities and buildings).

One lesson we are learning as we observe some of the down sectors of our economy is to never grow complacent in what we are doing. We always need to look for better ways to do things and make those available to our partners. Some of these projects include: more accurate dissolving and dosing equipment, more biodegradable products, implementing additional manufacturing efficiencies and better ways to communicate our successes with potential users of our technology.

Posted on behalf of Jim Heimert, CEO of APTech Group, manufacturer of EnduroSolv solid water treatment solutions

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