Everyone at APTech Group, and I mean everyone, knows I am a huge Indiana University Hoosier fan. I have struggled through 4 years of 20 loss seasons from a program that rarely ever missed the tournament and has 5 national championship banners. Why this year? In my opinion it is Cody Zeller deciding to not go play with his brother in North Carolina and stay in-state. His decision to play for the Hoosiers has been called a “Game Changer”. I believe it.
Speaking of “Game Changers”, I was travelling last week and I had one of our solid water treatment distributors tell me that the solids program is a Game Changer for his territory – especially when the audience are members of upper management. At this level, the customer will not ask about what the phosphonate package is or how much yellow metal protection is in the formula. They get excited when they hear these four benefits:
1) Solids can reduce the company’s risk and liability.
2) Solids can reduce the company’s carbon footprint.
3) Solids can help your company Go Green.
4) Solids can make a positive economic impact.
Call us if you need help “scoring” with these 4 points and we will help you put on a full court press. APTech’s solids are no longer the Cinderella story in the big dance.
We are the number one seed and can take you to the finals – whether you are a facility manager considering our solid alternative or one our distributors sharing the solid story with your customers.
Go Luck and Go Hoosiers… (And - go Cincinnti Bearcats! -Blog Editor)
Posted on behalf of Marc Beller
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